Writing copy is the art of creating meaning through words. The art of writing is a good copy.  When creating, editing and designing content for the web, get the message across as quickly as possible.To do that, say as little as possible, and put the most useful and relevant content first.Speak plainly and openly and use a tone of voice that's appropriate to the audience.  A good approach is to write concisely, then cut, edit, boil down, paraphrase and finally trim. The right way to write for the web is to use the inverted pyramid style, which comes from journalism. The Inverted Pyramid reverses the workflow, by putting the essential information first, which it follows with further detail. The quick overview helps the reader get the point and purpose of a page instantly, letting the user make a quick judgement.  Front-loading also applies to paragraphs and sentences. Start paragraphs with the most relevant words, to work like a header to the paragraph. http://your_home_page_url/ Your copyright information You can use this copywriting checklist when you are copywriting - or to evaluate copywriting. It is based on what works best from over 1- 200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting. Before writing: http://www.articles.travelmycity.com/Writing-Speaking/articles_Profit-Boosters-Copywriting-Checklist.htm Thu, 08 Jan 2009 10:22:32 -0800 http://www.articles.travelmycity.com/Writing-Speaking/articles_Profit-Boosters-Copywriting-Checklist.htm If you want to increase your marketing results and get more qualified leads- you will need to improve the effectiveness of the copywriting on your website- print ads- emails and direct mail. This is vital because copywriting is your “salesperson in cyberspace- in print and in th http://www.articles.travelmycity.com/Writing-Speaking/articles_Business-To-Business-Copywriting-Secrets.htm Thu, 08 Jan 2009 10:22:32 -0800 http://www.articles.travelmycity.com/Writing-Speaking/articles_Business-To-Business-Copywriting-Secrets.htm You already know that professional copywriting is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website- and to keep it there once it arrives. What you don/' t know is how to find that copywriter. Don/' t worry- you http://www.articles.travelmycity.com/Writing-Speaking/articles_How-to-choose-a-professional-copywriter.htm Thu, 08 Jan 2009 10:22:32 -0800 http://www.articles.travelmycity.com/Writing-Speaking/articles_How-to-choose-a-professional-copywriter.htm If you want people to buy- you gotta ask for the sale. Truly- it is that simple. Yet I can/' t tell you how many ads- Web sites- brochures- sales letters- etc. are floating around out there that aren/' t asking. So- what is a call to action? It/' s telling people http://www.articles.travelmycity.com/Writing-Speaking/articles_Copywriting-101:-How-to-Get-Your-Customers-to-Take-Action.htm Thu, 08 Jan 2009 10:22:32 -0800 http://www.articles.travelmycity.com/Writing-Speaking/articles_Copywriting-101:-How-to-Get-Your-Customers-to-Take-Action.htm Have you read Paco Underhill’s fascinating book- Why We Buy- about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy – something he calls the “transition zone.” If your homepage copy creates a sal http://www.articles.travelmycity.com/Writing-Speaking/articles_Website-Copywriter-Tips:-Homepage-Copy-:The-Transition-Zone.htm Thu, 08 Jan 2009 10:22:32 -0800 http://www.articles.travelmycity.com/Writing-Speaking/articles_Website-Copywriter-Tips:-Homepage-Copy-:The-Transition-Zone.htm You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds- “3 Blind Mice” will show you the way. For some reason- “3 Blind Mice” paid me a visit. As I heard the 100th replay- it hit me – this would make great web copy http://www.articles.travelmycity.com/Writing-Speaking/articles_Website-Copywriter-Tips:-Web-Copy-101.htm Thu, 08 Jan 2009 10:22:32 -0800 http://www.articles.travelmycity.com/Writing-Speaking/articles_Website-Copywriter-Tips:-Web-Copy-101.htm How does your personality affect your web copy? Whether you mean to or not- your site reflects you in ways you might not notice: sometimes good- sometimes bad. While personality peccadilloes can be endearing in social situations- minor personality flaws can cause web copy sabotage. So http://www.articles.travelmycity.com/Writing-Speaking/articles_Website-Copywriter-Tips:-Web-Copy-Sabotage.htm Thu, 08 Jan 2009 10:22:32 -0800 http://www.articles.travelmycity.com/Writing-Speaking/articles_Website-Copywriter-Tips:-Web-Copy-Sabotage.htm Copyright 2006 John Navata You wouldn/' t believe how many web sites don/' t ask for the sale! After all the work people put into their salescopy- describing the benefits of their product- and leading people through their sales process- they overlook one simple but VERY IMPORTANT http://www.articles.travelmycity.com/Writing-Speaking/articles_Copywriting-Tips-That-Will-Make-Your-Visitors-Buy!.htm Thu, 08 Jan 2009 10:22:32 -0800 http://www.articles.travelmycity.com/Writing-Speaking/articles_Copywriting-Tips-That-Will-Make-Your-Visitors-Buy!.htm © 2006- All Rights Reserved Isn/' t it frustrating? All you need is a new computer desk (or whatever you may be currently shopping for)- but you can/' t make a decision you/' re comfortable with. It shouldn/' t be this hard- should it? What/' s holding you back? Probably lack of http://www.articles.travelmycity.com/Writing-Speaking/articles_Making-It-Easy-for-Customers-To-Choose-You.htm Thu, 08 Jan 2009 10:22:32 -0800 http://www.articles.travelmycity.com/Writing-Speaking/articles_Making-It-Easy-for-Customers-To-Choose-You.htm In looking back on the nearly four dozen aspiring copywriters I/' ve trained and mentored over the years and asking which personal qualities posed challenges and roadblocks and which enable beginners to carve out a lasting niche for themselves- I have zeroed in on four key skill areas. To build http://www.articles.travelmycity.com/Writing-Speaking/articles_What-Does-It-Take-To-Succeed-As-An-Independent-Copywriter.htm Thu, 08 Jan 2009 10:22:32 -0800 http://www.articles.travelmycity.com/Writing-Speaking/articles_What-Does-It-Take-To-Succeed-As-An-Independent-Copywriter.htm © 2006- All Rights Reserved It seems to be a single-sided debate. When you mention keyword use- all thoughts normally go to the search engines. Copywriting- however- is more about your human visitors than it is the engines. In fact- even the mainstay of SEO copywriting (keyword http://www.articles.travelmycity.com/Writing-Speaking/articles_Keyword-Use-That-Goes-Beyond-the-Search-Engines.htm Thu, 08 Jan 2009 10:22:32 -0800 http://www.articles.travelmycity.com/Writing-Speaking/articles_Keyword-Use-That-Goes-Beyond-the-Search-Engines.htm Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting? There are basically 2 kinds of buyers. 1. The Impu http://www.articles.travelmycity.com/Writing-Speaking/articles_2-Must-Know-Copywriting-Secrets-that-Guarantee-Success!.htm Thu, 08 Jan 2009 10:22:32 -0800 http://www.articles.travelmycity.com/Writing-Speaking/articles_2-Must-Know-Copywriting-Secrets-that-Guarantee-Success!.htm © 2006 My soapbox is just about worn out. I/' ve been preaching the necessity of knowing your target audience for at least 10 years. "You can/' t write effectively to someone you don/' t know- " is how my spiel would normally go. When one day someone asked me to show him what I was http://www.articles.travelmycity.com/Writing-Speaking/articles_One-Product,-Three-Customers,-Three-Different-Ways-To-Write.htm Thu, 08 Jan 2009 10:22:32 -0800 http://www.articles.travelmycity.com/Writing-Speaking/articles_One-Product,-Three-Customers,-Three-Different-Ways-To-Write.htm I remember the first time a client offered me a case study writing assignment. I was petrified. It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is http://www.articles.travelmycity.com/Writing-Speaking/articles_6-Reasons-Why-Case-Studies-Are-A-Terrific-Market-For-Freelance-Writers.htm Thu, 08 Jan 2009 10:22:32 -0800 http://www.articles.travelmycity.com/Writing-Speaking/articles_6-Reasons-Why-Case-Studies-Are-A-Terrific-Market-For-Freelance-Writers.htm