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The purpose of the book review

The purpose of the book review section is to provide thoughtful perspectives on books and software related to specific marketing themes (e.g., research, advertising, ethics, etc.) or books dealing with trends expected to have an impact on marketing (demographic changes, technology advances, global evolution, etc.). They should help the reader understand the value of the book for particular marketing audiences (e.g., graduate students, researchers, or instructors in a specific topic area).  Written (or printed) message of considerable length, meant for circulation and recorded on any of various materials that are durable and light enough to be easily portable. Marketing is used both to increase sales of an existing product and to introduce new products. Marketing service that offers books to subscribers through the mail, often at reduced prices. Copies of the book sent to senior scholars in the field. copies of the book sent to senior scholars in the field advertisements in the most appropriate places review copies sent to journals (list the places that might be interested in reviewing it).

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